Ritwic Singh
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05 / 05 · OleOle · Social platform · ongoing

One system for a fast-moving football product

A football-first social product: connected feed and private chat flows, component systems, responsive states, and implementation-ready handoff.

Role
Product designer · feed and chat
Focus
Flows, states, responsive patterns
Output
42 feed flows, 20+ chat flows, system handoff
Status
Ongoing product work

The problem

Feed, private chat, short-form video, and adjacent modules grew quickly. The design work needed consistent patterns, clear edge states, and flows that engineering could implement across screen sizes.

The task

Connect the feed and chat journeys, document their less obvious states, and prepare patterns the team could use across devices.

The result

The work shown is design and handoff for an evolving product. It demonstrates scope and implementation preparation; it does not claim that every screen is live or that user outcomes have been measured.

Three decisions

Decision 01 · Connect the experience

A feed with more than one happy path

The microblogging work covers browsing, publishing, engagement, and responsive behavior. Clear flows help the team reason about the whole experience, not just the main screen.

Decision 02 · Design the states

Private chat needs trustworthy edge cases

Unread and empty states, safety actions, failures, and payments all change what a conversation means. These states were documented as part of the interaction model.

Decision 03 · Prepare the handoff

Turn a growing file into a usable system

Structured components, foundations, and flow boards give developers a clearer reference for building and maintaining the product.

Screens and boards from the project.

More from the project

5 more images from the project.

Full image