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RITWIC SINGH

DeWALT GLASS

An extension to DeWALT's line of products to assist technicians working in the HVAC, auto repair, plumbing and other fields using Augmented Reality (AR).

BRAND EXTENSION STUDY

A deep process into studying DeWALT, its values and its mission. Initial brand analysis and a deep dive into its existing products and previous attempts at extension helped set the path to follow.

PERSONA RESEARCH

A look into in the life of Jay

Building the product around Jay's needs and pain points. His job as a roadside brings pride but also has negative effects on his well being.

CONVERGING TO THE PRODUCT

Converging to solve the problem set forth using ideation and concept generation.

THE STORY

The glasses adjust to the conditions using AR.

CONCEPT TO KNOWLEDGE MAPPING

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C-K Maps help determine which available technologies can be applied.

CONCEPT SKETCHING

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Sketching to both stick to DeWALT's set theme all the while attempting to push the brand forward.

THE DeWALT GLASS

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RENDER

Figuring out possible situations,

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RENDER

Mechanic diagnostics assistance

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PROTOTYPE

Testing in real time.

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