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DeWALT GLASS

An extension to DeWALT's line of products to assist technicians working in the HVAC, auto repair, plumbing and other fields using Augmented Reality (AR).

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BRAND EXTENSION STUDY

A deep process into studying DeWALT, its values and its mission. Initial brand analysis and a deep dive into its existing products and previous attempts at extension helped set the path to follow.

PERSONA RESEARCH

A look into in the life of Jay

Building the product around Jay's needs and pain points. His job as a roadside brings pride but also has negative effects on his well being.

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CONVERGING TO THE PRODUCT

Converging to solve the problem set forth using ideation and concept generation.

THE DeWALT GLASS

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